WORLD OF TAIKA FORUM
Filmmaking => Other Taika-Related Projects => Commercials => Topic started by: Sylwia on January 08, 2018, 10:28:48 am
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http://commscouncil.nz/news/blazed-a-path-to-axis-glory/
(https://imgur.com/nJBILqE.jpg)
2014 CAANZ Grand Axis Winner – Clemenger BBDO Photo credit: RiK Photography
BLAZED a path to Axis glory
Posted 6 March 2014.
At a sell-out event at the Viaduct Events Centre in Auckland last night, emceed by Newstalk ZB’s Andrew Dicks, 800 advertising types came together to celebrate the industry’s best creative work of the past year.
The highly coveted Grand Axis was awarded to Clemenger BBDO for their New Zealand Transport Agency (NZTA) film Blazed. The trophy will sit alongside the Grand Prix the film was awarded in Screen Content and a further 4 Gold Axis awards Clemenger BBDO received; 3 in Screen Content and 1 in Craft for copywriting.
Blazed also won a Grand Prix in Craft Direction for Curious Film who added another Gold in Direction and two Silver Axis Awards.
The NZTA wanted to persuade Maori dads to reassess their currently held belief that driving stoned is safe. ‘Blazed’ resonated with these men because it referenced a short film that was already dear to their hearts: ‘Two cars, One Night’ (2004) made by famous New Zealand Maori Director Taika Waititi.
“Taika was the logical director, as we knew his insights into the culture would lend the project a much deeper level of authenticity with our target audience” said Phillip Andrew struggling to hold on to his armful of Axis Awards.
The Executive Judges agreed this film had so much integrity, the performances were so real and the writing so sharp.
Other big winners included the NZI Devil’s Chair which was awarded a Grand Prix in the Craft of Animation/ Design/ Visual Effects to Assembly. The Devil’s Chair also saw Assembly awarded two further Gold Axis awards and one to DraftFCB New Zealand in the TV Single Commercial Above 30 seconds category.
The Executive Judging panel felt both Blazed and Devil’s Chair were faultless examples of their respective crafts, which made it impossible for them to elevate one and therefore agreed to award both a Craft Grand Prix in recognition of this. (…)
For the complete list of results including silver and bronze winners, please visit the CAANZ website: www.caanz.co.nz
http://hungryman.com/16186/taika-wins-an-award-award/
Taika Wins an Award Award
No, you’re not having a stroke or seeing double, Taika took home the gold at last night’s 35th annual AWARD Awards (http://awardonline.com/awards/about-awards). To hear them tell it, the AWARD Awards is “The Australasian Writers and Art Directors Association – now in its 35th year is the single most important regional awards show. It has a membership of the finest creative minds from New Zealand, to South East Asia and across the states of Australia.” Taika took home the gold in the category of TV Commercial Over :30 for his adorable and disconcerting spot “Blazed” for the New Zealand Transport Agency, and then he took home the silver in Direction, Editing & Online film for the same spot. You can see a solid list of winners on Campaign Brief (http://www.campaignbrief.com/2014/03/24-gold-pencils-awarded-at-35t.html).
Way to bring home the AWARD Awards, Taika Taika… oh, crap. Now they’ve got me doing it it.
(https://imgur.com/uAiRcj6.jpg)
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https://www.youtube.com/watch?v=P8KAaf45g5U
maoritelevision: Three Maori boys find themselves in a situation familiar to most kids growing up in New Zealand - sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been blazing, and the kids know it. We watch them change from comical to contemplative, as they examine their own awareness of their dads' behaviour in the raucous, imaginative way only young boys can.
https://www.instagram.com/p/Zq_AZbDasj/
taikawaititi: Yes, I get to shoot commercials on black & white film.